It’s no secret that what you wear can say a lot about you—or your brand. Custom apparel is a fantastic way to boost branding, foster team spirit, and turn your squad into walking billboards. But (and it’s a big but), even the best intentions can go awry if you’re not careful. Here are the top 10 faux pas in custom apparel design that you absolutely want to dodge.
1. Not Researching Your Target Audience
Rule number one in the book of design is knowing your audience. Think of it as the golden compass guiding your aesthetic decisions. Are your shirts going to be worn by tech-savvy millennials or the uncles in the family reunion photo? Understanding who will don your custom apparel ensures it resonates with them. If your design doesn’t click with your audience, it’s like trying to sell winter coats in the Sahara.
2. Neglecting Quality of Materials
Sure, you found a deal on bulk t-shirts that’s cheaper than your morning latte, but at what cost? Choosing low-quality fabric can turn your masterpiece into a scratchy disaster. We’re talking pilling, fading, and a lifespan shorter than a pop star’s latest hit. Investing in high-quality materials is essential for durability and comfort, which means people will actually want to wear your designs.